This Privacy Policy describes how Fusion Scale Hobbies and fusionscalehobbies.com (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your Personal Information when you visit the Site, make a purchase from the Site, contact us, sign up for marketing communications, or otherwise interact with us.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process purchases and provide customer support. We may also collect additional information if you contact us, create an account, subscribe to email or SMS communications, or otherwise provide information to us. In this Privacy Policy, “Personal Information” means information that can identify, relate to, describe, or reasonably be linked to an individual.

Device information

• Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, pages or products you view, search terms, referral sources, and how you interact with the Site.
• Purpose of collection: to load the Site accurately, improve Site performance, analyze Site usage, prevent fraud, and optimize our customer experience.
• Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, pixels, or similar technologies.
• Disclosure for a business purpose: shared with service providers such as Shopify, analytics providers, advertising partners, security providers, and other technology providers that help us operate and improve the Site.

Order information

• Examples of Personal Information collected: name, billing address, shipping address, payment information, email address, phone number, order details, and purchase history.
• Purpose of collection: to provide products or services to you, fulfill our contract with you, process payment information, arrange shipping, provide invoices and order confirmations, communicate with you, screen orders for potential risk or fraud, provide customer support, and, when in line with the preferences you have shared with us, provide information or advertising relating to our products or services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with service providers such as Shopify, payment processors, shipping carriers, fraud prevention services, fulfillment centers, customer support providers, marketing providers, and other partners necessary to process and fulfill your order.

Customer support information

• Examples of Personal Information collected: name, email address, phone number, order number, billing address, shipping address, photos or files you provide, and details related to your customer service request.
• Purpose of collection: to provide customer support, respond to questions, resolve order issues, process returns or claims where applicable, and improve our services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with service providers such as Shopify, fulfillment centers, shipping carriers, customer support providers, payment processors, and other partners necessary to assist with your request.

Email and SMS marketing information

• Examples of Personal Information collected: email address, phone number, name, communication preferences, subscription status, opt-in records, opt-out records, message engagement, and related marketing interaction data.
• Purpose of collection: to send email and SMS communications, including product updates, promotions, preorder notifications, back-in-stock alerts, order updates, shipping updates, customer service communications, and other messages related to Fusion Scale Hobbies.
• Source of collection: collected from you when you sign up, provide your contact information, place an order, opt in through a form, or otherwise consent to receive communications from us.
• Disclosure for a business purpose: shared with marketing, email, SMS, analytics, and communication service providers that help us send, manage, measure, and improve our communications.

Minors

The Site is not intended for individuals under the age of 13. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.

Sharing Personal Information

We share your Personal Information with service providers and business partners to help us provide our services, operate our business, fulfill orders, communicate with customers, prevent fraud, and improve our Site, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses Personal Information here: https://www.shopify.com/legal/privacy.
• We may share Personal Information with payment processors, shipping carriers, marketing providers, analytics providers, customer support platforms, fraud prevention services, fulfillment partners, and technology providers as necessary to operate our business and provide services to our customers.
• We may share Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, enforce our policies, or otherwise protect our rights.

Behavioural Advertising

As described above, we may use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We may use Google Analytics and similar analytics tools to help us understand how customers use the Site. You can read more about how Google uses Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We may share information about your use of the Site, purchases, and interactions with our ads with advertising partners. We may collect and share some of this information directly with advertising partners and, in some cases, through cookies or similar technologies, depending on your settings and applicable law.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by visiting:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

Using Personal Information

We use your Personal Information to provide our services to you, including offering products for sale, processing payments, shipping and fulfillment, providing order confirmations, providing customer support, preventing fraud, improving the Site, and keeping you up to date on new products, services, restocks, preorders, and offers when permitted by your preferences and applicable law.

SMS & Email Communications

By providing your email address and/or phone number to Fusion Scale Hobbies, you consent to receive marketing emails, promotional communications, order updates, preorder notifications, shipping updates, customer service communications, and other messages related to Fusion Scale Hobbies.

Message and data rates may apply for SMS communications. Consent is not a condition of purchase. You may unsubscribe from marketing emails using the unsubscribe link included in our emails or opt out of SMS messages at any time by replying STOP.

Fusion Scale Hobbies does not sell or share your mobile information with third parties for their own marketing purposes.

Lawful basis

If you are located in the European Economic Area (“EEA”), United Kingdom, or another jurisdiction with similar legal requirements, we process your Personal Information under one or more lawful bases, including:

• Your consent;
• The performance of a contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest; and
• Our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, contact us, or subscribe to communications, we retain Personal Information for our records unless and until you ask us to erase this information, unless we are required or permitted to retain it for legal, tax, accounting, fraud prevention, dispute resolution, or legitimate business purposes.

Automatic decision-making

If you are located in the EEA, United Kingdom, or another jurisdiction with similar legal requirements, you may have the right to object to processing based solely on automated decision-making, including profiling, when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify may use limited automated decision-making to prevent fraud, which does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making may include:

• Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a limited period of time.
• Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a limited period of time.

Selling Personal Information

Fusion Scale Hobbies does not sell customers’ Personal Information to third parties for monetary compensation.

We may share limited information with advertising, analytics, and marketing partners in order to operate our business, measure advertising performance, improve customer experience, and provide relevant marketing. Depending on applicable law, this type of sharing may be considered “sharing,” “targeted advertising,” or a “sale” of Personal Information. Where required, you may opt out of such sharing through available cookie controls, browser settings, advertising opt-out tools, or by contacting us.

Fusion Scale Hobbies does not sell or share mobile phone numbers or SMS opt-in information with third parties for their own marketing purposes.

Your Rights

Depending on where you live, you may have certain privacy rights regarding your Personal Information, including the right to access, correct, update, delete, restrict, object to certain processing, or request a copy of the Personal Information we hold about you. To exercise these rights, please contact us using the contact information below.

GDPR

If you are a resident of the EEA or United Kingdom, you have the right to access the Personal Information we hold about you, request correction or deletion, request a copy of your information, and object to or restrict certain processing. If you would like to exercise these rights, please contact us using the contact information below.

Your Personal Information may be processed outside of your country or region, including in the United States, Canada, and other locations where our service providers operate. For more information on Shopify’s privacy practices and international transfers, please visit Shopify’s privacy materials here: https://www.shopify.com/legal/privacy.

CCPA / CPRA

If you are a resident of California, you may have the right to request access to the Personal Information we collect about you, request deletion or correction of your Personal Information, request information about how we collect, use, disclose, sell, or share Personal Information, and opt out of certain sharing or sales where applicable.

Fusion Scale Hobbies does not sell Personal Information for monetary compensation and does not sell or share mobile phone numbers or SMS opt-in information with third parties for their own marketing purposes.

If you would like to exercise your privacy rights or designate an authorized agent to submit a request on your behalf, please contact us using the contact information below.

Cookies

A cookie is a small amount of information that is downloaded to your computer or device when you visit the Site. We use cookies and similar technologies, including functional, performance, analytics, advertising, and social media or content cookies. Cookies help the Site function, improve your browsing experience, remember your actions and preferences, understand how customers use the Site, and support marketing and advertising activities.

We may use cookies necessary for the functioning of the store, including cookies related to cart activity, checkout, customer login, security, and account management. We may also use reporting and analytics cookies, including cookies that track landing pages, referrals, Shopify analytics, marketing performance, and customer interaction with the Site.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a persistent or session cookie. Session cookies last until you stop browsing, while persistent cookies last until they expire or are deleted.

You can control and manage cookies in various ways. Most browsers automatically accept cookies, but you can choose whether to accept cookies through your browser controls, often found in your browser’s “Tools,” “Settings,” or “Preferences” menu. Please note that removing or blocking cookies may negatively impact your user experience and parts of the Site may no longer function properly.

For more information about cookies, visit https://www.allaboutcookies.org.

Blocking cookies may not completely prevent how information is shared with third parties such as advertising partners. To exercise rights or opt out of certain uses of information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. The updated version will be posted on this page with a revised “Last updated” date.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a privacy request or complaint, please contact us by email at info@fusionscalehobbies.com or by mail using the details provided below:

Fusion Scale Hobbies
475 E Main St, Suite 153
Cartersville, GA 30121
United States

Last updated: May 8, 2026